Canon Records Design

What Convicts Can Teach us About Branding

Neil Stansfield of Northamptonshire was jailed for over two years for buying own-brand, non-organic supermarket food, repackaging it as well-sourced organic produce and selling it on at a huge markup to highly reputable food retailers. Although his actions were shameful its does prove how much a great design and branding can increase marketing value for said product.

Logo Redesign in Class

Hillary Clinton Logo

It would seem to me that the majority of people on social media have a problem with Hillary Clinton's logo in one way or another. I for one find her logo to be simple yet to the point. The simplicity of the logo itself allows anyone that looks at it to get some interpretation fairly quickly. The fact that she used an "H" is genius because that will make the logo tie back to her name as well ad the arrow that points to the right that possibly symbolizes movement in the right direction.

Favorite Logo

Now my choice is probably one that wouldn't seem too far fetched considering the type of society we live in. I chose the logo for McDonald's. This logo is well known and it is very simple, just by seeing the two golden arches everyone knows, "Oh that's McDonald's." The simplicity of the logo is what makes it stand out as well as the blending of the two colors yellow and red which make the logo pop to stand out among the rest. Most logos have some sort of slogan attached to it, but the best part about the McDonald's logo is you can have the slogan but even without it the meaning is still there.

Movie Poster

Movie Poster In Class

Duston Stanton Interview

I found this interview very interesting. Some of the designs for the movie posters were very cohesive especially the ones for "There Will Be Blood." Duston seems to be very passionate about concepts of the film and the poster that displays them in the most efficient and suspenseful way possible so as not to give away too much information to the viewer.

Prognosis

My movie idea is called Prognosis. Professor Omega has seemingly brought the end with him with the release of a necrotic virus. It was tested on his apprentice and it worked a little too well. Gash (the protagonist) must now come to terms with his new unlife and find out why he isn't like the rest of these undead freaks whilst using his knowledge of mortuary science to adapt and survive. The new world he has awakened to is a harsh and unforgiving place, humanity is dwindling. Will he be able to hold on to his?

Album Cover

Project Part 2: Nonfunctional Product

Project Part 1: Functional Product

Niels Diffrient: Rethinking the way we sit down

Niels Diffrient was a man who grew up always loving airplanes. His passion is what eventually drove him to design the "perfect chair."  This extraordinary design allows for a person of almost any size and weight to sit comfortably. Obviously it is impossible to accommodate, but as Niels Dieffrient states, "not many people adjust their chairs." Removing the levers and nobs for easy use of the chair using only the force needed to recline is a great trade off in my opinion. This chair design promises great comfort as well as ease of use which is a factor that not many chair designs can offer. I'd rather buy a chair that all I had to do was lean back rather that read a 20-page manual trying to figure out levers and buttons.

To the Point: Interview With Dave Perillo, aka Montygog

Dave Perillo, aka Montygog, was an illustrator who's talents and inspiration were sparked at a very young age. His interests ranging from cartoon shows like: Scooby Doo, The Flinstones, The Looney Tunes, GI Joe, and the Super Friends were "infused" into his brain. He has accumulated 13 years of illustrating experience. Dave believes that art doesn't have to be serious, but rather it is a medium that can be played with. His artistic talents are self taught and he has received a BA in Graphic Design. Montygog's advice for emerging illustrators is "Keep creating. If you love it and have a passion for it, just keep doing it. Also, I believe it's extremely important to develop your own style/'thing'." I find his style to be simple and a bit like what you would find in a 70's animated advertisement. You can't argue with the precision in his work but it doesn't strike me as much as something done in a more modern style would.

How to Ruin a Great Design

A bad design can come in many forms. It can come in the form of a product that has little to no functionality, to a sign that cannot be understood. For example, the detour sign for the cyclists lane is a bad design. Honestly it was ruined in one brush stroke to say the least. The "D" takes prominence over the other letters due to the differences in size. This over sized letter takes the attention from the overall message and the focal point now becomes the letter "D." In conclusion, you can ruin a great design just by simply adding an element that does not incorporate cohesively with the rest of the design.