Canon Records Design

What Convicts Can Teach us About Branding

Neil Stansfield of Northamptonshire was jailed for over two years for buying own-brand, non-organic supermarket food, repackaging it as well-sourced organic produce and selling it on at a huge markup to highly reputable food retailers. Although his actions were shameful its does prove how much a great design and branding can increase marketing value for said product.

Logo Redesign in Class

Hillary Clinton Logo

It would seem to me that the majority of people on social media have a problem with Hillary Clinton's logo in one way or another. I for one find her logo to be simple yet to the point. The simplicity of the logo itself allows anyone that looks at it to get some interpretation fairly quickly. The fact that she used an "H" is genius because that will make the logo tie back to her name as well ad the arrow that points to the right that possibly symbolizes movement in the right direction.

Favorite Logo

Now my choice is probably one that wouldn't seem too far fetched considering the type of society we live in. I chose the logo for McDonald's. This logo is well known and it is very simple, just by seeing the two golden arches everyone knows, "Oh that's McDonald's." The simplicity of the logo is what makes it stand out as well as the blending of the two colors yellow and red which make the logo pop to stand out among the rest. Most logos have some sort of slogan attached to it, but the best part about the McDonald's logo is you can have the slogan but even without it the meaning is still there.

Movie Poster

Movie Poster In Class